At the Hallo© Academy we created this campaign for Leica,
based on the concept 'what you feel is what you get'.






This is still one of our pet projects because it was the first one we did as a creative team.
We brainstormed, we wrote stories (each of us wrote 2 of the ads above), we asked random people inappropriate questions about their favorite memories, and we've been working together ever since.
We made it last forever. Or at least for 5 years, so far.


Contact Tine & Maja